Following on from her partnerships with Puma’s ‘Here. We Can Be’ campaign and JD’s Ibiza rocks performance earlier this year; Columbia’s new gen R&B rising star Amaria BB features as part of JD’s highly-anticipated and star-studded Christmas Campaign ‘King of the Game’.
Highlighting the best of British youth culture and celebrating the magic of Christmas, the campaign serves as an invitation for everyone to be king in their own chosen pursuit, and spotlights talent that are pushing boundaries and hustling to be at the top of their game. The eclectic line-up of contemporary superstars, defining sport, entertainment, and music culture includes the likes of Anthony Joshua, Central Cee and Amelia Dimoldenberg amongst others.
Check out the ad below!