Celine Dion X KFC
When you’re deprived of something for a while, as we all were during lockdown, you’ve got to come out fighting strong, which is how the 4th Floor Sync team managed to clear CELINE DION’S ALL BY MYSELF for one of the TV ads of the year with KFC. Fulfilling the brief of ‘we’ve missed you too, but we will take it from here’, and working with world-renowned ad agency MOTHER and third party supervision agency MR PAPE, we knew we had the perfect track in our catalogue. It had to be something instantly recognisable and hugely popular, and Celine knows her stuff. Working with our team in the US we secured the clearances and the rest they say, is 2020 TV ad history.
Luckily our US counterparts moved heaven and earth to assist us with the clearances needed and those involved can take pride in their hard work. Thank you!