Insanity Records’ singer-songwriter, masterful instrumentalist and Brit nominated rising star Joy Crookes has shared the fantastic video for her huge new single ‘Feet Don’t Fail Me Now’. Bright and breezy on the surface, with a thumping, addictive bassline, ‘Feet Don’t Fail Me Now’ is a track full of blistering irony, in which Joy explores the pitfalls of online activism. The video was shot around London featuring Joy and a supporting cast reflective of the multicultural landscape of her hometown. Joy explains, “I had the idea to split the song into two sections visually. I wanted the verses to be surreal and beautiful, but rooted in conformity, and for the choruses to feel chaotic and liberated”. The video is truly celebratory, hailing the start of a brilliant new era for Joy.
Directed by Taz Tron Delix
Commissioned by Kat Cattaneo
Produced by Kiran Mandla & Ghandi El-Chamma
Production Company – Compulsory Films