Stories of bravery, resilience and transformation
February 2021 saw the launch of ‘Ian Wright’s Everyday People’, a new podcast from Sony’s Joint Venture with SOMETHIN’ ELSE, where each week Ian meets someone with an incredible story of bravery, resilience or transformation. He gets to the heart of how they’ve changed the world for the better and why they do the things they do.
There’s Major Chris Brannigan, a doting father-of-three who took on an impossible 700 mile barefoot walk, raising funds to create a pioneering treatment for his daughter, diagnosed with a rare genetic disease, and millions of other children suffering with rare diseases. Ian also meets Munira Mahmoud, a survivor of Grenfell Tower who has been preparing home cooked meals for families struggling to put food on the table during the pandemic. Ian then invites Andy Hider on the podcast, a mum of three from Bristol who fostered over 150 children over three decades to hear about the story that saw her recognised with an MBE for her services to children.
4th Floor Creative led on the marketing and sales of the podcast, with a range of brand sponsorships and marketing activations locked in, including placement on Amazon Music’s billboard in London’s iconic Leicester Square. We worked with Carver PR on press opportunities, including appearances on The One Show, Virgin Radio with Chris Evans and Radio 2 with Zoe Ball as well as various reviews and features in broadsheets. The show reached the #1 spot on the Apple Podcast charts within the first 3 days of release.
Episodes are released every Tuesday, so if you haven’t already, make sure to SUBSCRIBE TO IAN WRIGHT’S EVERYDAY PEOPLE now wherever you get your podcasts.