Blizzard Entertainment appointed Sony Music as their lead music support for the marketing around their brand new online mobile game ‘Diablo Immortal’, which is the first mobile version of the game to be released since the game’s inception. 4th Floor Creative’s Brand Partnerships team worked exclusively with internal label Music for Nations to appoint artists that sit within the rock space to front the launch, and secured lead bands: Bury Tomorrow, Witch Fever and Cradle of Filth‘s front man, Dani Filth.
As well as extensive press coverage and social support from the artists, we orchestrated a DSP takeover with Bury Tomorrow, in which the Blizzard team reimagined one of the bands album artworks in their own style for a short take over on their Spotify profile. This coincided with a limited merch release featuring the reimagined artwork.
We also enlisted our wonderful Video Production team to produce a piece of content featuring all of the artists to further push the game’s launch, with content hosted across both artist and brand channels.
Check it out below!