This City with Clara Amfo
THIS CITY is all about the stories, hidden gems and certified spots tried by some of London’s most recognisable names. With CLARA AMFO guiding the guests around a city she knows and loves herself, series 1 featured Louis Theroux, Dina Asher Smith, the Sugababes, Little Simz, Mark Ronson and Mo Gilligan. 4th Floor’s PODCAST PARTNERSHIP team also secured a series-wide sponsorship deal with DEPOP, which ran for the whole series and saw a deeper collaboration with Clara setting up a Depop shop and raising money for charity.
A cross-team production
Series 1 was an in-house effort across the board, with press shots taken by 4th Floor Creative’s in-house photographer in our visual studio and our designers creating the artwork and social assets that were distributed so widely.
All the work that went into This City paid off, with the series managing to cut through in a very competitive marketplace. Listener support has been huge in the UK and globally, and with heavy support from APPLE PODCASTS, the series was widely picked up in the press. That included Clara appearing on Saturday Kitchen, being interviewed on BBC Radio 4 as well as featuring in articles from Stylist, Music Week, Grazia, OK! Magazine and Lonely Planet Traveller.