Calvin Harris & Ministry x Peloton
Along with the rest of the world, we’ve followed Peloton’s exponential growth during the Pandemic as so many people strive to keep fit without their beloved gyms. The community of the world’s largest interactive fitness platform has reached over 4.4 million members.
Peloton is an exciting new partner for us as music and fitness have always gone hand-in-hand — motivating, energising and soundtracking our routines — and licensed music is an integral part of Peloton’s workouts and user experience.
Recent SME UK programming on Peloton included a bespoke Calvin Harris New Year’s Eve takeover from the Columbia star as part of their Artist Series, which included a cycling class, running class, and strength class and has already garnered 40,000+ ratings cumulatively; and a first-of-its-kind Ministry of Sound themed 3-ride series, co-curated by Ministry of Sound and Peloton.