Rapture EP

Creative Direction

The Rapture EP

Koffee Is Jamaica’s hottest export, a blazing young female talent forging herself a path in a heavily male skewed genre. The campaign had to communicate a powerful feminine energy with deep reggae roots without the stereotypical visual paraphernalia associated with reggae art and design. 

Stripped back colour pallets and design let way for bold striking compositions allowing us to communicate Koffee’s authentic story and support her unique reggae sound.